Economic Research:

SKY:

     Sky is a British Sky Broadcasting entertainment channel in the United Kingdom and the Republic of Ireland. The channel first launched on 26 April 1982 as Satellite Television.

ttp://en.wikipedia.org/wiki/Sky1h

P- Relationship between the presenter and the institution

E- "Ross signed a new 2 year contract with Sky to produce and present 12 hour-long factual programs for the channel, split over the July 2009 to July 2011 period"

http://en.wikipedia.org/wiki/Ross_Kemp

E-  THIS SHOWS THAT ROSS KEMP CHOOSE TO WORK FOR SKY AND NOT THE BBC.
      I COULD ALSO USE THIS POINT TO DISCUSS THE RELATIONSHIP BETWEEN ROS KEMP   AND SKY.
     HE DID PREVIOUS DOCUMENTARIES FOR SKY THAT WERE SUCCESSFUL


Theory: Hedgemony:  leadership or predominant influence exercised by one nation over others, as in a confederation.

http://dictionary.reference.com/browse/hegemony